Rephr

Brand Details

Type: Brand

Description: Rephr is a Canadian beauty brand that designs and sells high-quality makeup brushes and other beauty accessories. Their business model is unique in that it heavily relies on customer feedback to inform product development and design. They source their brushes from Kumano, Japan, known for its long history of brush craftsmanship. Their product line has expanded since their launch in 2019 to include not only makeup brushes but also brush soap, eyelash curlers, vanity organizers, and skincare products. They aim to offer premium quality products at accessible prices, even utilizing a concept store to provide access at significantly reduced prices in exchange for honest feedback.

Website: https://rephr.com