Expert strategies and insights for succeeding in the age of AI-powered search. Learn how to optimize your brand for ChatGPT, Gemini, and emerging AI platforms.
Traditional search indexes are one of the most important tools that LLMs can tap into. Google and Microsoft have their own index, but most AI tools can not simply tap into them. This is where Exa search is growing, as a new third option for other people to build on top of.
ChatGPT relies on Bing, Perplexity crawls the web in real-time, and Gemini taps in the Google Search index. Understanding which search engines power AI tools reveals why some excel at current events while others struggle with outdated information.
AI search engines use fan-out queries to generate multiple related searches from your single input, fundamentally changing how content gets discovered and ranked.
While many brands struggle with AI search visibility, industry leaders like HubSpot, Salesforce, and McKinsey have cracked the code for consistent citations and recommendations.
While Google processes 8.5 billion searches daily, ChatGPT serves 200 million users and Perplexity targets 100 million. The numbers tell a fascinating story about the future of search.
The quickest way to get your brand showing up in AI search engines is to show up in the sources that they reference.
Adding relevant chapters to your YouTube videos is useful for people, and AI too!
AI search engines drive 96% less traffic to publishers than Google, creating a massive redistribution of online visibility that rewards some content creators while devastating others.
Clearly organised information in structured formats is easy for AI models to consume. Making content easy for AI to consume leads to be better rankings.
If you want to know how well your brand performs when people ask AI chatbots for product recommendations, the short answer is – probably not well.
Answer engines are the catch all term for things like search engines and chat bots where people can input a query and get an answer.
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