Benefit Cosmetics

Brand Details

Type: Brand

Description: Benefit Cosmetics is a cosmetics company founded in 1976 by twin sisters Jean and Jane Ford in San Francisco. Initially operating as "The Face Place," the company rebranded as Benefit Cosmetics in 1990. They are known for their innovative and fun beauty products, whimsical names, and iconic packaging. Benefit's product line includes makeup (such as mascaras, foundations, highlighters, and eyeshadows), skincare, and eyecare. They were pioneers in bringing brow waxing services from the backroom to the storefront, eventually becoming the #1 brow brand globally (based on estimated global prestige brow product retail sales from January to December 2023). Benefit Cosmetics is now a subsidiary of LVMH and operates in over 50 countries with 3,200+ locations worldwide. Their products are available in various retailers including Sephora, Boots, Douglas, and Marks & Spencer.

Website: https://benefitcosmetics.com