Cover FX

See every discussion that mentions Cover FX

Brand Details

Type: Brand

Description: Cover FX is an American cosmetics company founded in 1999 by chemist Victor Casale and Lee Graff. Initially focusing on cosmetics for sensitive skin, the brand has expanded its product line significantly. Cover FX is known for its wide range of foundation shades and diverse formulas, catering to various skin types and coverage preferences. The company's products are vegan and cruelty-free, and formulated without parabens, gluten, talc, and other potentially irritating ingredients. They offer a variety of products including foundations (with options for different coverage levels and finishes), concealers, primers, highlighters, and other makeup items. Their website also features a shade matcher tool to help customers find their perfect match. In recent years, Cover FX has collaborated with celebrities and influencers to increase brand awareness and expand its product lines.

Website: https://www.coverfx.com

Mention Analytics

Total Mentions: 23

Subreddit Mentions:

Positive Mentions: 22

Negative Mentions: 1

Sign up to filter, search, and track the sentiment of all brand mentions for Cover FX over time.

PositiveGeneral Discussion

💬 11 comments

⬆︎ 75 upvotes

Mentioned products that user likes.

Found in /r/MakeupAddiction/
PositiveGeneral Discussion

💬 13 comments

⬆︎ 7 upvotes

The commenter listed this as a holy grail product.

Found in /r/MakeupAddiction/
PositiveGeneral Discussion

💬 10 comments

⬆︎ 19 upvotes

Mentioned in the context of a makeup routine.

Found in /r/MakeupAddiction/

Apr 9, 2025

Arctic fox ❄️ 🩶

PositiveGeneral Discussion

💬 7 comments

⬆︎ 54 upvotes

The brand is explicitly mentioned in the context of the post, and is used to enhance the look.

Found in /r/MakeupAddiction/

Mar 28, 2025

These are all too warm right?

PositiveGeneral Discussion

💬 77 comments

⬆︎ 17 upvotes

User recommends this brand.

Found in /r/MakeupAddiction/

Mar 17, 2025

Does coverfx always have this big obvious typo in their email?

NegativeGeneral Discussion

💬 5 comments

⬆︎ 7 upvotes

The original poster is concerned about a possible scam due to a typo in an email after seeing an ad on Instagram for Cover FX. Comments mention the brand being acquired by venture capitalists and reformulated products at cut rates, leading to distrust.

Found in /r/MakeupAddiction/

Feb 19, 2025

I’d love some suggestions for my bridal make up

PositiveGeneral Discussion

💬 88 comments

⬆︎ 291 upvotes

A commenter recommends Cover FX Custom Enhancer Drops.

Found in /r/MakeupAddiction/

Feb 16, 2025

Bird No. 8 - Rainbow bee-eater

PositiveGeneral Discussion

💬 66 comments

⬆︎ 3068 upvotes

Used for bronzer in the makeup look.

Found in /r/MakeupAddiction/

Feb 10, 2025

Bird No. 6 - Fischer's Turaco

PositiveGeneral Discussion

💬 7 comments

⬆︎ 256 upvotes

Used as bronzer.

Found in /r/MakeupAddiction/

Oct 19, 2020

Moo

PositiveGeneral Discussion

💬 92 comments

⬆︎ 5091 upvotes

The product is listed in the product list.

Found in /r/MakeupAddiction/

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