Hot Wheels

Brand Details

Type: Brand

Description: Hot Wheels is an American brand of die-cast toy cars and a media franchise. Founded by Elliot Handler and introduced by Mattel on May 18, 1968, it initially competed with Matchbox cars. Hot Wheels' design prioritized speed and a cool aesthetic, differentiating itself from the more realistic Matchbox models. The brand quickly gained popularity, selling over 16 million cars in its first year. Today, it's a global phenomenon, encompassing not just die-cast cars but also racing tracks, video games, a live-action film adaptation, and other merchandise. Hot Wheels are popular with both children and adult collectors, with limited edition models catering to the latter. The original set of 16 cars is highly collectible. Mattel acquired Matchbox in 1997.

Website: https://hotwheels.com