Kirkland Signature

Brand Details

Type: Brand

Description: Kirkland Signature is Costco's private label brand offering a wide variety of products ranging from clothing and groceries to health and beauty, household goods, and specialized items. It aims to provide high-quality products at lower prices than comparable national brands by controlling all aspects of product creation, from sourcing to distribution. The brand is incredibly successful, accounting for a significant portion of Costco's revenue (approximately 25% or $58 billion in 2021), making it one of the largest CPG brands in America. While primarily sold at Costco warehouses, it's increasingly available online through retailers like Amazon.

Website: https://www.costco.com