RedNote

Brand Details

Type: Brand

Description: RedNote, also known as Xiaohongshu ("Little Red Book") in China, is a social media and e-commerce platform launched in 2013. It initially focused on user-generated reviews and product recommendations but has evolved into a visual-first search engine and cultural hub. The app combines short-form video content with e-commerce functionality, allowing users to purchase products directly within the app. Content includes unboxing videos, product demos, lifestyle content, and more, making it a popular platform for discovering trends and brands, particularly in China. Its popularity surged in the US following discussions of a potential TikTok ban, attracting millions of new users. The platform is known for its categorized content organization (e.g., "For You," "Live," "Fashion," "Food"), making content discovery easier. However, it has also faced criticism for its content moderation policies, which have led to the removal of content related to LGBTQ+ issues and certain types of attire deemed inappropriate. While there are multiple mentions of websites connected to RedNote, a single definitive website URL is not consistently provided across sources.

Website: Not available