Google Analytics 4 (GA4)
See every discussion that mentions Google Analytics 4 (GA4)
Brand Details
Type: Product
Description: Google Analytics 4 (GA4) is a web analytics service that tracks user interactions on websites and apps. It collects data on user actions like clicks, scrolls, and purchases, providing insights into user behavior, navigation patterns, and the customer journey. This information helps businesses optimize their content, marketing strategies, and marketing funnels. Unlike its predecessor, Universal Analytics, GA4 uses an event-based model, offering more precise data collection and improved user privacy measures. It also collects both website and app data for a more comprehensive understanding of the customer journey. GA4 offers predictive capabilities and integrates with media platforms to drive actions on websites and apps.
Website: https://analytics.google.com
Mention Analytics
Total Mentions: 12
Subreddit Mentions:
Positive Mentions: 8
Negative Mentions: 4
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May 15, 2025
Anyone struggling with GA4 data?
💬 3 comments
⬆︎ 0 upvotes
Mention of GA4 and its impact on data interpretation.
Found in /r/DigitalMarketing/💬 5 comments
⬆︎ 1 upvotes
Recommends using this tool for attribution modeling.
Found in /r/DigitalMarketing/💬 20 comments
⬆︎ 29 upvotes
For behavior analysis and user flow data.
Found in /r/DigitalMarketing/Apr 12, 2025
What's your advice for beginner
💬 10 comments
⬆︎ 2 upvotes
Referred to as part of Google's martech stack, recommended for learning.
Found in /r/DigitalMarketing/Jan 17, 2025
Need Help with GA4 tracking
💬 13 comments
⬆︎ 8 upvotes
Mentioned as a platform to monitor sources of clicks after setting up UTM parameters, useful in tracking the effectiveness of CTAs. Overall positive as it provides a solution to track certain aspects of conversions.
Found in /r/SEO/Sep 22, 2024
My manager brought in a "Digital Marketing Expert"—and it got... interesting
💬 151 comments
⬆︎ 187 upvotes
The comment suggests that using GA4 to track data is a better approach than relying on Universal Analytics, which is no longer supported by Google. GA4 is implied as being positive.
Found in /r/DigitalMarketing/Sep 8, 2024
Is Digital Marketing still a viable career path in 2024?
💬 70 comments
⬆︎ 34 upvotes
Mentioned as a tool, suggesting a positive impact.
Found in /r/DigitalMarketing/Apr 19, 2024
The fact that I have to download a GA4 report to excel just to filter it is laughable
💬 47 comments
⬆︎ 155 upvotes
The user expresses extreme frustration with GA4's limitations, specifically the inability to filter reports directly within the platform, forcing them to download data to Excel for basic analysis. Many comments echo this sentiment, criticizing GA4's functionality and suggesting alternatives.
Found in /r/marketing/Jun 21, 2023
GA4 is garbage. Right?
💬 155 comments
⬆︎ 220 upvotes
The vast majority of comments express extreme dissatisfaction with GA4, citing issues with usability, data accuracy, and missing features compared to its predecessor, UA. Many users report significant frustration and difficulty in using GA4 for even basic tasks.
Found in /r/marketing/Mar 1, 2023
GA4 is a mess and not ready for prime time
💬 20 comments
⬆︎ 58 upvotes
Many users are reporting issues with GA4, including incompatibility with existing tracking setups, confusing interface, bugs, and incorrect data. Alternatives like Piwik and Hubalz are mentioned as potential replacements.
Found in /r/DigitalMarketing/Subscribe to our newsletter!
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