Dunedin

Brand Details

Type: Brand

Description: The Dunedin brand is a collective marketing initiative developed to promote the city of Dunedin, New Zealand, to audiences outside of the city. It aims to attract visitors, students, workers, residents, and businesses. The brand uses authentic local stories and a straightforward, conversational tone to convey the city's unique character and appeal. It avoids traditional hard-sell techniques. Many local businesses and organizations have adopted the brand for their communications.

Website: https://dunedinnz.com