Nielsen
See every discussion that mentions Nielsen
Brand Details
Type: Brand
Description: Nielsen is a global leader in audience measurement, data, and analytics. They provide data and insights into consumer behavior and marketing information, measuring what consumers watch and buy across various media and platforms. This helps clients understand consumer trends and make informed business decisions. Their most well-known service is the Nielsen ratings, which measure television, radio, and newspaper audiences. They operate in over 100 countries and employ approximately 15,000 people worldwide. Nielsen's data is used by investors and companies to predict consumer trends. The company has a long history, dating back to the early 1920s, and has pioneered many market research methods.
Website: https://nielsen.com
Mention Analytics
Total Mentions: 19
Subreddit Mentions:
Positive Mentions: 16
Negative Mentions: 1
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May 21, 2025
Can someone explain how media planning, market research, and strategy work in the advertising industry?
💬 4 comments
⬆︎ 1 upvotes
Mentioned as a tool for market research
Found in /r/advertising/Mar 11, 2025
Is this a feasible gig?
💬 6 comments
⬆︎ 2 upvotes
The post mentions Nielsen as a company that provides meaningful insights and dashboards, implying a standard to aspire to.
Found in /r/DigitalMarketing/💬 5 comments
⬆︎ 1 upvotes
The commenter recommends checking out their reports for India-specific insights.
Found in /r/advertising/Feb 10, 2025
Radio rankers
💬 5 comments
⬆︎ 0 upvotes
The user is asking for help to get radio rankers from Nielsen, and mentions iHeart and Audacy as potential partners.
Found in /r/advertising/Jan 24, 2025
This Week's Marketing & Advertising News: Netflix Ads Surge, IAB PLA Update, WPP's AI Bet, and More
💬 5 comments
⬆︎ 1 upvotes
Nielsen regained MRC accreditation for its Big Data + Panel solution (Nielsen ONE). They're aiming to reclaim their top spot in TV measurement despite strong competition from Comscore and VideoAmp.
Found in /r/advertising/Jan 22, 2025
Where to find marketing statistics and updates?
💬 3 comments
⬆︎ 1 upvotes
Recommended for research-backed data on marketing strategies and consumer behavior.
Found in /r/DigitalMarketing/Jan 18, 2025
What measurement solutions do you favour to track against in-store sales?
💬 5 comments
⬆︎ 3 upvotes
Mentioned as an example of a MMM solution.
Found in /r/DigitalMarketing/Jan 16, 2025
Is Comscore still relevant? They were really big back in the days…
💬 5 comments
⬆︎ 12 upvotes
Nielsen's pseudo-monopoly being exposed in 2021.
Found in /r/advertising/Oct 25, 2024
Here's why your ROAS might be lying to you.
💬 11 comments
⬆︎ 3 upvotes
Mentioned as another attribution tool, although no specific details or advantages are provided.
Found in /r/advertising/Sep 25, 2024
Places to find advertisements currently being aired?
💬 14 comments
⬆︎ 5 upvotes
Nielsen is mentioned as a provider of ad insights, though a subscription might be needed.
Found in /r/advertising/Subscribe to our newsletter!
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