Primark

Brand Details

Type: Brand

Description: Primark, also known as Penneys in Ireland, is a large international fashion retailer. Founded in Dublin, Ireland in 1969, it's a subsidiary of Associated British Foods (ABF). Primark is known for its affordable prices and trendy fashion, offering a wide range of products including clothing for men, women, and children; accessories; footwear; beauty products; homeware; and confectionery. The company has over 450 stores globally and employs more than 80,000 people across 17 countries. While they have a website (primark.com), it currently doesn't offer online shopping; instead, it functions as a "virtual shop" to check stock availability and sizes in local stores. Primark's business model focuses on a strong physical store presence and maintaining low prices through efficient supply chain management and bulk purchasing. They are considered a major player in the fast fashion industry.

Website: https://primark.com